There is a huge amount of competition in the comparison website market; nowadays it is a case of comparing the comparison sites themselves, taking up more time finding the best deal. As well as this, comparison web sites have had the finger pointed at them for misusing the information they retrieve through the consumer when using price comparison sites.

Included in misusing the customer details is checking which of the offers pays them the highest commission and then manipulate you to buy it. There have also been repetitive calls to consumers and cases of phone numbers and contact information being sold on to third parties.

The formation of a non-obligatory code of practice for comparison sites has been established to regulate these problems, as set out by the Resolution Foundation.

The good news is that the trouble mentioned is not typical of every comparison site. AsRecommended, which is most known for its magazine side of its business, has recently focused more of its time into a website and is a great example of one of the useful and honest comparison sites.

The end product of these regulations will be constructive in giving users and consumers an honest deal and a fair comparison.

This entry was posted on Friday, January 4th, 2008 at 1:32 pm and is filed under Comparison Sites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.